"Whyte: British mountain bikes designed to tackle the UK's wet, muddy riding conditions! At Rutland Cycling we use Whyte bikes on our hire fleet as well as offering an extensive range in-store & online. Better yet, you can test ride selected Whyte bikes, making us the UK's best Whyte dealer.
Since they hit the market in 1994, every Whyte bike since has been designed to tackle UK trails; Whyte have often created whole new riding genres, such as with the introduction of the quirky PRST-1 & legendary 46 which continues to this day in its modern-day form as the Whyte 146.
Back in the 1990s, Whyte's founder complained to Shimano about how easily MTB components wore out. Shimano took Jon's comments so seriously they sent experts from Japan to find out why British riders managed to destroy components so much faster than any other riders. Shimano found that the UK's often wet, acidic soil was quite possibly the worst terrain on earth for mountain biking! This inspired Jon Whyte to create bikes capable of surviving & thriving in this hostile landscape known as Britain.
Ever since, Whyte have created bikes built for UK riders, ignoring all other concerns such as marketing & finance to listen to what real world riders want. This led to Whyte pioneering ""new school"" geometry with slack angles & low bottom brackets, merged with long tubes & short stems. The result? Some of the nation's favourite trail bikes due to their totally engaging & never sluggish ride.
In addition to revolutionary Geometry, every Whyte mountain bike combines the latest technology with gorgeous aesthetics & British inspired design features, including acres of mud clearance & bearings so tough Whyte offer a lifetime guarantee on every single one."