The Rutland Difference Rutland Rewards 30 Day Test Ride 1 Hour Delivery Slot Price Match Promise Free Click & Collect

Earn Rewards Points

Our Customer Rewards scheme allows you to earn points every time you shop with us. The points you earn can be used to spend on products both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings.

Signing up to the Customer Rewards scheme is free, and the points you earn can be used both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings. Rewards Points are valid for 12 months from purchase date.

Any bike purchased using 0% finance and/or Cyclescheme (or other employee salary-sacrifice scheme) is excluded from this offer.

Read more about Rutland Rewards

30 Day Test Ride

All the convenience of buying online, without the risk
When you buy a new bike at full RRP from, you can now benefit from the added reassurance of our Rutland 30-day test ride. Once your new bike arrives, you can ride it as your own for 30 days, and we're confident you'll love it! However, if it's not right for you, we'll exchange it for another model. (There's a nominal charge of £10 for us to collect your bike - just make sure you keep the box your bike arrived in.)

On which bikes is the 30-day test ride available?
The Rutland 30-day test ride is available on all full price, non-discounted bikes available for home delivery on It is not available on discounted or special offer bikes, click and collect bikes, bikes bought on finance, bikes bought through Cyclescheme, or bikes bought in store. This offer is only available on bikes delivered to mainland UK addresses.

How does the test ride work?
Your 30-day test ride starts from the date your bike is delivered. You must notify us by email within 30 calendar days of delivery that you intend to return the bike within this scheme. This offer applies to all bikes purchased on or after 14th August 2014. To ensure you remain eligible, we would ask that you adopt a 'fair usage' attitude during the test ride period, and make sure there is no damage to the bike outside of the minimal wear you would expect from a bike ridden for 30 days or a few rides. Please note that any damage to the bike, including damage from incorrect assembly, will invalidate the test ride.

How many times can I use the 30-day test ride?
We will allow up to two exchanges within this scheme.

Full T's & C's

1 Hour Delivery Slots

Choose our Interlink Predict Priority service and avoid the hassle of waiting around all day for your delivery. Interlink will notify you of your one-hour delivery window by SMS and email, and you can track the progress of your delivery on a real-time map, all the way down to a final 15-minute time slot.

Furthermore, if you find yourself busy on the day of delivery, Interlink will off you rescheduling options, both the night before and on the day, so you can select an alternative delivery date, deliver to a nominated neighbour, leave the parcel in a safe place, collect your parcel from your local Interlink depot, or upgrade to delivery before 1200.

This service is available on most items, but does exclude bikes. If you require a 1 hour delivery slot for your bike delivery then please call our customer service team who can book this service for you over the phone.

Interlink Predict Priority is a premium delivery option. Additional charges apply.

Delivery Information

Price Match Promise

Price is important to everyone these days, so we regularly price check our competitors to make sure we have the best offers for you — but if you see the same product cheaper from one of our listed competitors, then get in touch and we'll do our very best to match the price.

Please note that we can only price match identical items (including size and colour), which are in stock and available for immediate delivery. Comparison price includes all delivery charges.

Ask us to Price Match

Free Click & Collect

Our Click & Collect service offers all the benefits of shopping online, combined with an award-winning retail experience in one of our stores.

Simply order your items, select Click & Collect and pick up your item at a time that's convenient for you - our stores are open 7 days a week. Best of all, the service is completely free.

Don't live near our stores? Use our Collect+ service to collect your package from one of the (many) locations near you.

Find out more


Viking was founded in 1908 in darkest Wolverhampton by Welshman, Alfred Victor Davies, a railway clerk with a sideline as an enthusiastic, amateur bicycle mechanic.
Upon finding that he was moon lighting as a mechanic, the railway company offered Alfred an ultimatum. Give up the bikes or give up his job. Alfred gave it some though and opted for the latter.
After securing a small workhouse in which he could make his own bicycle frames. After retiring, his son Reg took over and within 20 years, Viking as a brand name was born. The company had moved from Alfred’s small Princess Alley workshop to a factory that produced 20,000 bikes a year.
Further strides were taken when in 1948, Viking formed a road cycling team and became a key player in the famous British Milk races. Bob Thorn joined the team as a rider manager and together they won the BLRC championship in 1948 and ’49 and won the championship alongside the Tour of Britain in 1951. This put Viking on the map as the foremost homegrown manufacturer during the first golden age of British cycling (actually, the first one).
Viking are still going strong to this day and pride themselves on making affordable bicycles which utilise the latest tubing to meet the rapidly changing demands of the cyclist. A vast cycling history and knowledge and a range of bicycles that include tandems, hybrids, road bikes, folding bikes and fixies mean that whatever you need with two wheels, Viking can supply the affordable, quality built machine.
Prices do not refect your trade prices here, click any product to get your actual price
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Prices do not refect your trade prices here, click any product to get your actual price