Our shops

We operate from four centres, located in the heart of England:

• WHITWELL

  Our flagship store and Britain's biggest bike shop, located on the North Shore of Rutland Water ...Go!

• NORMANTON

  The world's largest Giant Bikes concept store, located on the South Shore of Rutland Water...Go!

• GRAFHAM

  Just an hour's drive from North London, enjoy dreamy cycling through a wildlife-rich nature reserve, and browse a huge range of the latest bikes and gear in our spacious shop...Go!

• FINESHADE

  Our new Forestry Commission Trail Centre is buzzing with activity, with routes for all ages and abilities, from beginners to hardened singletrack riders, and our shop stocks the best brands for bikes, clothing, parts and accessories....Go!

Rutland Cycling: Britain's best bike shop!

We've been voted Best UK Independent Bike Retailer two years in a row. Read on to find out why...

We love cycling...

...and we'd love to share our passion and knowledge with you! We've been helping people discover their pedal power for over 30 years, and we have some of the UK's best cycling venues - including Britain's biggest bike shop and the world's largest Giant concept store.

Top brands, best prices

Our shops stock all the top brands, including a number of exclusive ranges, and our solid relationships with suppliers ensure that we stock a wide range of products at very competitive prices. Our product team is renowned for negotiating a good deal, so you will often find special offer products in our shops at incredibly low prices.

Try before you buy

Can't decide between a hardtail or full-sus mountain bike? Like to try out a full-carbon road bike? Fancy putting a 29er through its paces? Come and test ride up to five bikes along miles of dedicated traffic-free routes, with one-on-one advice from our in-store experts. Hire bikes, and your family and friends can come along too (but will they keep up with you...?)

Novice or expert: we're here to help

Tarmac addict, downhill thrill-seeker, urban commuter, weekend free-wheeler...whatever kind of pedalling you're into (or even if you don't know where to start) - we're here to help. We're all cyclists, we know our stuff, and we're happy to talk bikes all day!