Creating innovative technology is one thing, but it’s a tough act to do that while making bikes with a lot of heart. Trek Bikes manage to do just that: not only is Trek’s 3 Series mountain bike officially the world’s best-selling bike, but this year also sees the launch of the Domane road bike, complete with IsoSpeed decoupler, road cycling’s first pivot shock absorber and a completely novel approach to making a road ride more comfortable. Never a company to rest on its laurels, each year sees Trek looking in places other manufacturers don’t to improve things for the folk that ride their bikes. And with the Godfather of mountain biking, Gary Fisher, working on their designs, you can be sure Trek will never lose sight of why we do what we do.