The Rutland Difference Rutland Rewards 30 Day Test Ride 1 Hour Delivery Slot Price Match Promise Free Click & Collect

Earn Rewards Points

Our Customer Rewards scheme allows you to earn points every time you shop with us. The points you earn can be used to spend on products both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings.

Signing up to the Customer Rewards scheme is free, and the points you earn can be used both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings. Rewards Points are valid for 12 months from purchase date.

Any bike purchased using 0% finance and/or Cyclescheme (or other employee salary-sacrifice scheme) is excluded from this offer.

Read more about Rutland Rewards

30 Day Test Ride

All the convenience of buying online, without the risk
When you buy a new bike at full RRP from, you can now benefit from the added reassurance of our Rutland 30-day test ride. Once your new bike arrives, you can ride it as your own for 30 days, and we're confident you'll love it! However, if it's not right for you, we'll exchange it for another model. (There's a nominal charge of £10 for us to collect your bike - just make sure you keep the box your bike arrived in.)

On which bikes is the 30-day test ride available?
The Rutland 30-day test ride is available on all full price, non-discounted bikes available for home delivery on It is not available on discounted or special offer bikes, click and collect bikes, bikes bought on finance, bikes bought through Cyclescheme, or bikes bought in store. This offer is only available on bikes delivered to mainland UK addresses.

How does the test ride work?
Your 30-day test ride starts from the date your bike is delivered. You must notify us by email within 30 calendar days of delivery that you intend to return the bike within this scheme. This offer applies to all bikes purchased on or after 14th August 2014. To ensure you remain eligible, we would ask that you adopt a 'fair usage' attitude during the test ride period, and make sure there is no damage to the bike outside of the minimal wear you would expect from a bike ridden for 30 days or a few rides. Please note that any damage to the bike, including damage from incorrect assembly, will invalidate the test ride.

How many times can I use the 30-day test ride?
We will allow up to two exchanges within this scheme.

Full T's & C's

1 Hour Delivery Slots

Choose our Interlink Predict Priority service and avoid the hassle of waiting around all day for your delivery. Interlink will notify you of your one-hour delivery window by SMS and email, and you can track the progress of your delivery on a real-time map, all the way down to a final 15-minute time slot.

Furthermore, if you find yourself busy on the day of delivery, Interlink will off you rescheduling options, both the night before and on the day, so you can select an alternative delivery date, deliver to a nominated neighbour, leave the parcel in a safe place, collect your parcel from your local Interlink depot, or upgrade to delivery before 1200.

This service is available on most items, but does exclude bikes. If you require a 1 hour delivery slot for your bike delivery then please call our customer service team who can book this service for you over the phone.

Interlink Predict Priority is a premium delivery option. Additional charges apply.

Delivery Information

Price Match Promise

Price is important to everyone these days, so we regularly price check our competitors to make sure we have the best offers for you — but if you see the same product cheaper from one of our listed competitors, then get in touch and we'll do our very best to match the price.

Please note that we can only price match identical items (including size and colour), which are in stock and available for immediate delivery. Comparison price includes all delivery charges.

Ask us to Price Match

Free Click & Collect

Our Click & Collect service offers all the benefits of shopping online, combined with an award-winning retail experience in one of our stores.

Simply order your items, select Click & Collect and pick up your item at a time that's convenient for you - our stores are open 7 days a week. Best of all, the service is completely free.

Don't live near our stores? Use our Collect+ service to collect your package from one of the (many) locations near you.

Find out more

2015 Cube Aim SL Review

   Words by Mark

   on 22/12/2014 11:29:00


★★★★☆ 4/5

“The Cube Aim SL ticks boxes on spec and comfort and dealt with standard cross country with no fuss. A well-thought-out Sunday bike ride package.”

Cube are a comparatively young company in the bike manufacture game, but have quickly become established as a brand who deliver high quality and components at a competitive price. A good measure of a brand’s kit-to-price ratio is their hardtail MTB range. Despite the meteoric rise of road cycling, it appears everyone still loves a semi-decent hardtail in the shed - for mucking about on in the winter, or with the family. But can you make a good bike for a keen price?


The Cube Aim SL is made with the well-proven 6061 aluminium, mechanically formed to draw the tubes into thinner walls with butting for strength where needed. You can also get internal cabling, which at this price point is a nice touch. The Geometry edges more towards the relaxed side of riding, which again for the price is understandable. Rarely are XC racers on the hunt for a sub £550 bike, but for the leisure and family riders who just want to get out there and have fun, it’s a great match. It also has an easy mount for a kickstand - the embodiment of German practicality.


The drive train is full Shimano, including the chainset, and gives you 8 speed shifting with an Altus rear mech. Hydraulic Shimano brakes take care of stopping and the SR Suntour XCT front fork gives you 100mm of travel. Compared with Specialized’s comparative offering, with mechanical disc brakes, the Aim looks pretty good. The Cube is £25 more, but that’s a significant upgrade for the money. The Fork gives you 100mm upfront (80mm on a lot of other bikes out there), which is more than enough to take the hits from a XC ride out, and it also gives you a remote lockout. Winner.



The Aim SL (like most of Cube’s ranges) gives you the option of either 27.5” or 29” wheels. It’s down to you which you prefer, but your overall height, or where you ride, will probably affect your decision. Either way, you get a Cube own brand rim. No wheel set at this price is going to set your world alight but they’re round, and sturdy enough for what the bike is designed to do. The Hubs are a set of Shimano HB-RM33s. Shimano is a by word for smooth and reliable and will do the trick but the bearings, as is often the case at this price point, aren’t sealed. So, it’s worth keeping them greased and check the cones over once in a while. Both wheels are a standard QR.

The Ride

I opted for the 29” wheel as a ride around Grafham is mainly fast XC. As predicted the riding position veered towards upright and comfortable. A quick ride down a well concealed piece of singletrack tested the bike. When it hit speed on the tight, down pointing turns between trees the riding position put centre of gravity too high to really pull it through. Back on the flat wide tracks in the woods and around the water the ride was stable and commanding enough to build a decent speed and glide it nicely round corners. At the end of ten miles of XC riding I felt pretty comfortable and could easily go another ten.


“It’s not a trail centre ride, but at this price what is? As a leisure bike it ticks boxes on spec and comfort and dealt with standard cross country with no fuss. A well-thought-out Sunday bike ride package.”

Without wanting to adhere to stereo types the Aim SL is a German bike, everything about it is functional and efficient. No jazzy paint work and no ridiculously high spec individual piece of componentry to make you jump for your wallet. There is nothing peculiar on this bike, the back end won’t suddenly step out and it will only ever skid in a straight line. But it will do everything you would expect an XC MTB to do and it will do it exceptionally well for the money paid. A solid introduction to mountain biking, and even when you’ve moved on to glitzier things you’ll always want to keep this in the stable.


View the Cube Aim SL


FRAME Aluminium Lite, AMF, Internal Cable Routing, Easy Mount Kickstand ready

COLOR black´n´grey´n´blue

SIZE 14", 16", 18", 20"

FORK SR Suntour XCM RL Disc 29", Remote Lockout, 100mm

HEADSET CUBE No. 10 semi-integrated

STEM Level 9, 31.8mm

HANDLEBAR Level 9 Riser Bar, 660mm

GRIPS CUBE Performance Grips

REAR DERAILLEUR Shimano Acera RD-M390, 8-Speed

FRONT DERAILLEUR Shimano Altus FD-M313-M6, Downswing, 31,8mm

SHIFTERS Shimano Altus SL-M310, Rapidfire-Plus

BRAKE SYSTEM Shimano BR-M355, Hydr. Disc Brake (160/160)

CRANKSET Shimano FC-M311, 42x32x22T, 170mm

CASSETTE Shimano CS-HG200, 12-32




REAR HUB Shimano FH-RM33

TIRES Schwalbe Smart Sam Active, 2.1"


SADDLE CUBE Active 1.1

SEAT POST Level 9 Post, 27.2mm

SEATCLAMP RFR Varioclose 31.8mm