Giant Summer Sale Now On
You're almost there Enter your email address to securely sign up to our newsletter. We'll send you the latest news, exclusive offers and ideas to inspire your riding. You can opt out at any time.
Our newsletters are secure and we will never share your information with a third party.

Custom Builds


Why Custom Build a Bike?

If you've always dreamed of owning a unique bike, built to your specific requirements, then custom building your bike is the way to go.

In consultation with our expert custom build team, you'll choose the ideal frameset, geometry and sizing, spec every detail of componentry (or opt for one of our preconfigured combinations), and can even design your own colour scheme.

We'll guide you through the whole process, ensuring the route to your dream bike is as smooth and hassle-free as possible.

Custom Build at Rutland Cycling

We offer two of the best custom build options out there: Specialized S-Works and Trek Project One.


Specialized S-Works: Born in racing, tested by professionals, ridden by you.

Specialized S-Works frames and bikes have been ridden to victory in virtually every grand tour, classic, Olympic and major cycling race across the world. Specialized's mission and relentless obsession with S-Works is to make the best bikes in the world - and now you can own one of these phenomenal bikes.

We are delighted to be able to offer you a range of fantastic Specialized S-Works build packages at Rutland Cycling, featuring S-Works framesets with components from Mavic, Shimano, Specialized and more, all ready to be ridden by you.

Contact our Whitwell Store for a no-obligation consultation



Trek Project One: Customise, personalise or sensationalise your bike. Let the reality surpass the dream.

Don't settle for anyone else's bike. Create your very own with Trek Project One at Rutland Cycling. Customise, personalise or sensationalise, the choice is yours. Just select the model, fit, styling and components you desire, and we'll build your dream bike. Choose from thousands of colours and design schemes, from boldly simple to outrageously cool.

We'll create your custom bike the way we build every Project One bike: by hand, one at a time, with the love and care only the most experienced bike builders and artists can offer. We'll obsess over every detail. And when your custom bike arrives, the reality will surpass the dream.

Contact our Whitwell Store for a no-obligation consultation