Britain's Biggest Bike Shop
Our flagship store is located on Rutland Water's beautiful North Shore and is our original hire centre, established in 1981 by our founder Dave Archer. Inside is a cyclist's paradise, newly refurbished in Spring 2012, and a wealth of cycling expertise. The doors open on to a lakeshore perfect for family cycling or a longer ride - a full lap of the reservoir, or a pedal through the scenic country lanes of Rutland.
Address & Opening Hours
Whitwell Leisure Park,
Bull Brigg Lane,
How to find us
01780 460 705
Services at Whitwell
- Cycle Sales
Over 400 bikes on display in our massive showroom. Road, mountain, kids, commuter, BMX... we stock every type of bike, and all the major brands
Excellent range of men's, women's and children's clothing with spacious changing rooms.
- Parts & Accessories
Comprehensive range of parts and accessories, and friendly advice from our Cytech-qualified experts. See brands in stock.
Full workshop, Cytech accredited, fast turnaround. Open every day.
- Custom Build
We offer a complete custom build service: click here for details
- Cycle Hire
The widest choice of hire bikes from our original hire centre. 23 miles of traffic-free waterside pedalling, with exclusive meal offers for our hire customers.Find out more
- Test Ride
Britain's best test ride experience! Try up to 5 bikes before you buy, on traffic-free routes in beautiful scenery, with dedicated attention from one of our in-store cycling experts.
- Regular organised rides
We run a wide selection of rides from our Whitwell store
- Climbing Centre
Visit our sister company, the RockBlok, just next door and scale the heights of our 8m climbing wall and abseil tower, or venture onto the high ropes and get a bird's-eye view of the reservoir!
- Bike Fit
Want to improve your performance and comfort on the bike? Get a professional Bike Fit at our Whitwell store.