Christmas at Rutland Cycling
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Free parking offer
We are currently offering free parking for up to one hour at our Whitwell and Normanton stores on Rutland Water.
Offer applies only to customers who spend £10+ in store. Maximum refund is £1.50 for 1x hour's parking. Offer applies for the foreseeable future, please check this page before coming over.

Store Details
  • Telephone:
    01780 460 705

    Whitwell Leisure Park,
    Bull Brigg Lane,
    Nr. Oakham,
    LE15 8BL

  • Summer opening hours (BST):
    Mon-Fri: 09:00-18:00
    Sat-Sun: 09:00-18:30

    Winter opening hours (GMT):
    Mon-Fri: 09:00-17:30
    Sat-Sun: 09:00-17:30

    Closed Christmas & Boxing Day

  • Get in touch View other stores

Our flagship store is located on Rutland Water's beautiful North Shore and is the home of our original hire centre, established in 1981 by our founder Dave Archer.

The store is home to a large workshop staffed by passionate Cytech accredited mechanics, a BikeFit service to help you get the most out of your rides, and an unrivalled cycle hire offering.

Nestling amongst the green fields of rural Rutland and lying on the North Shore of Rutland Water, there are few locations in the UK that can rival its position for cycling. Rutland Water itself is an artificial lake created in the Gwash valley and is host to a wide range of wildlife, from ospreys to otters, and leisure activities as diverse as climbing and mini-golf. Certainly a year round attraction for all the family.

The cycle track that runs around the perimeter of the water is a fantastic ride in the sunny afternoons of summer or the brisk frosty winter mornings and was the inspiration for the founding of a shop that would provide bike hire to people who wanted to get out and explore.

Over the years the shop has expanded to meet the swelling number of folk who have taken up getting around by bike and is now amongst the largest cycle stores in the UK.

Whitwell offers a comprehensive selection of bikes, clothing, parts and accessories from leading brands such as Specialized, Scott, Trek, Altura, Endura, Gore, Thule, Exposure, Lezyne and Cateye, to name but a few. A full list of Rutland Cycling brands can be found here.

Like all of our stores, the Whitwell shop has something to offer cyclists of all abilities. Whether you're looking for a family bike for those pleasant weekend rides, a hybrid bike for those weekday commutes or your next race-ready steed, we have the perfect option, and expertise to help you get what you want.

On top of the fantastic range of quality cycling products, we love to contribute to our community by running a very active calendar of rides and events throughout the year including maintenance classes and demo days as well as rides aimed at silver cyclists, Mums and Tots and Breeze Women's rides, in conjunction with British Cycling.

Whitwell By Air
Services At this store
  • FREE Click & Collect Click & Collect Our Click and Collect service is free, easy and convenient for you.
  • Cycle Sales Cycle Sales Over 250 bikes on display in our massive showroom. Road, mountain, kids, and commuter.
  • Clothing Clothing Excellent range of men's, women's and children's clothing with spacious changing rooms.
  • Parts Accessories Parts & Accessories Comprehensive range of parts and accessories, and friendly advice from our Cytech-qualified experts.
  • Workshop Workshop Full workshop Cytech accredited, fast turnaround. Open every day.
  • Bike Fit Bike Fit Want to improve your performance and comfort on the bike? Get a professional Bike Fit at our Whitwell store.
  • Cycle Hire Cycle Hire Take the family for a ride around the lakes and banks of the River Nenemthen relax in one of the many cafes and restaurants. Find out more
  • Test Ride DemoCentre Britain's best test ride experience! Try up to 5 bikes before you buy, on traffic-free routes in beautiful scenery, with dedicated attention from one of our in-store cycling experts.
  • Rides Regular organised rides Join our free, friendly rides and seminars at our Peterboroughstore
  • Climbing Centre Climbing Centre Visit our sister company, the RockBlok, just next door and scale the heights of our 8m climbing wall and abseil tower, or venture onto the high ropes and get a bird's-eye view of the reservoir!
  • Custom Build Custom Build We offer a complete custom build service: click here for details
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Map For All Of Our Stores