Black Friday now live!

Save up to 45% on essential riding gear, plus a great range of bikes and electric bikes.
Order now for pre-Christmas delivery, while stocks last!


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Black Friday Bike Deals 2021

Black Friday 2021 is on 26th November 2021, but our Black Friday deals are live right now, with big savings on essential riding gear. Order today before stock runs out! So whether you want to treat yourself to a new road bike, or are looking for some cycling accessories to top up your stocking fillers for Christmas we have an abundance of offers available!

What is Black Friday?

Originally coined in the 1950s, the term 'Black Friday' commonly refers to the biggest shopping day in the United States and the unofficial start to the Christmas shopping season. While the UK were late adopters to this event, it has now become one of the highest grossing days for UK retailers too.

The day itself provides shoppers with huge discounts and offers that are unparalleled to deals found throughout the rest of the year.

What are the benefits to Black Friday sales?

So while it is common to find sales and discounts throughout the year, Black Friday is an event worth waiting for. Our deals span from mountain bikes to kids bikes saving you money on big brands. Have your eye on a specific bike on sale but unsure whether it's right for you? Why not come in-store to get a feel for it and embark on a short test ride. Our dedicated teams are happy to help across all locations, all you have to do is find your local Rutland Cycling centre.

Unlike other retailers, we like to start our discounts early, which is why we recommend signing up to our newsletter in advance to maximise on the great offers and reduce the risk of missing out!

Get Exclusive Offers

While you wait, why not check out our latest bike sales and discounts!