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The name Bontrager has been synonymous with the spirit of cycling since Keith Bontrager climbed off a motor cross bike and moved his sights to the development of cycling components and frames, and now wheels, lights, clothing and more. His stance as an opponent of conventional wisdom has seen him found bike building principles that you see on many bikes today. Seat stays with differing diameters to absorb the road whilst staying stiff and the crown that sits on top of your suspension are both down to Keith. The Bontrager brand now produces exclusively for Trek bikes with an emphasis on providing the tools to provide a perfect fit for riders. In fact, fit is so important to Keith and Trek that they offer a money back guarantee on their saddles, stems and bars to ensure that the cycling populace are sitting pretty.