We are delighted to be hosting the Bianchi Dama Demo Day from 10am on Saturday 19th March with Helen Croydon, renowned journalist and age group triathlete, at our Peterborough store. The day will comprise of a short presentation by Helen, which will cover some of her personal journey into riding, in particular triathlon racing.
There will also be time for Helen to talk about her experience of bike fitting and to discuss how women's cycling is progressing in the UK, plus you'll have the chance to ask Helen some of your own questions. Bianchi will be bringing along their Dama demo fleet for you to ride, with exact details on models and sizes to come shortly - so keep an eye out on this blog and our Facebook page for further info. There will also be a small Bianchi goody bag for all attendees!
Helen Croydon is a best-selling author, journalist and broadcaster. She's best known for her immersive journalism, investigations and opinion pieces.
She's a lively commentator on current and social affairs with a particular focus on social trends, modern families, gender equality and health and fitness. She writes for The Telegraph, The Times, The Sunday Times, The Independent, Metro, The Mirror, The Daily Mail and Mail Online and magazines such as Outdoor Fitness, Top Sante, Best, Bella and more.
You may have seen her reviewing the papers early in the morning on Sky News or late at night on BBC Radio London. She's also appeared as a commentator on Newsnight, This Morning, Daybreak, Lorraine, The Alan Titchmarsh Show, BBC Breakfast, Woman's Hour and more.
That's the day job. Outside of journalism she's a Team GB age-group triathlete (just don't ask which age group!) and loves endurance sport. In 2015 she competed in ITU World Championships in Chicago, won her age group at The London Triathlon and came 2nd in her age group in the British Triathlon London League. She's a brand ambassador for Bianchi Bikes- the best colour of bikes you'll ever see!
About Bianchi Dama Bianca Bikes
The Dama range is a no compromise line up of road bikes, which doesn't force women to ride altered versions of the men's models. Touch points of the bicycle are tailored to fit the needs of a female rider, while head tube and seat tube angles change as top tube lengths increase - in order to maintain engineered performance attributes and retain Bianchi's balanced feel.
Watch the Video
Store Details and Directions
Rutland Cycling Peterborough (Next to Notcutts on Ham Lane)
Telephone: 01733 371013