Rutland Cycling | Driving Growth Through Intelligence

Words by Tom Worsfold

on 13/08/2020 13:35:29


Participating in a dynamic and fast-moving market sector Rutland cycling recognised that to win and support their rapid growth strategy they needed to invest in developing decision-making intelligence.

Rutland Cycling has lots of data from multiple legacy systems and needed to find ways to improve reporting and decision making in real time to positively affect trading decisions. Customers increasingly require greater levels of service and being able to spot key trends and react in real time is vital for the long-term success.


Working with Village Software Engineering they integrated a full data warehouse using power BI to drive rapid reporting and intelligence to massively improve productivity.


    �We've been so pleased with the solution from Village Software,� said Mark Gilbert, Finance Director at Rutland Cycling. �The results have really changed the way we work.�

    A full case study is available to view here

About Rutland Cycling

Rutland Cycling is one of the UK's leading specialist bike retailers, with 14 stores across the Midlands, including Britain's biggest bike shop in Milton Keynes, and an industry-leading eCommerce platform. Independent and family, Rutland Cycling's stores feature dedicated Electric Bike Centres and offer a wide range of products and services to all types of cyclists, from children learning to ride their first bike, through to performance athletes.

Find your nearest Rutland Cycling store