Rutland Cycling Partners with ToC 2018

Words by David Hicks

on 15/03/2018 09:41:00


We're delighted to announced the renewal of our partnership with the Tour of Cambridgeshire.

Rutland Cycling have been Retail Partners of the Tour of Cambridgeshire since 2015, when Malcolm Smith and David Middlemiss conceived the idea of the Chrono Warm Up area while taking refreshments on board after a hard day in the saddle. Our own strong growth since then has been echoed by the growth of the Tour of Cambridgeshire over the same period, with the festival now attracting over 12,000 participants. Our team will again be on hand in the Chrono warm-up area, providing and managing all turbo trainers for riders competing in the individual and team time trial.

We're particularly excited for ToC 2018 as the festival will welcome some brand new events including the Cambridgeshire Bike Show and working alongside Golazo it's safe to say, the event is going to be a huge success, with most of the country's major cycling brands showcasing their products and services.

Jess Lockhart, ToC's Festival Director, says "We've always enjoyed working with Rutland Cycling but we're even more excited with what we have in store for our Riders and ToC Visitors at this year's Festival. With the support from the Rutland Team the Festival has grown to a completely new level, giving more and more people the opportunity to be involved."

David Middlemiss, Managing Director of Rutland Cycling, says, �The ToC has become a fixture in Rutland Cycling's calendar, just as it has with thousands of cyclists across the UK and beyond. We're enormously proud to be associated with this unique event, and looking forward to delivering an even bigger festival in 2018. This June attendees will enjoy a huge bike show, with latest products from the world's biggest brands on display, plus exclusive offers and experiences. It's going to be a fantastic weekend�.

What is a Gran Fondo? A look at the major events at this year's Tour Of Cambridge > Everything You Need To Know About...Cycling Disciplines >

toc start

Cambridgeshire Bike Show

Brand new for this years festival, we are delighted to announce that the ToC will host the brand new Cambridgeshire Bike Show. The show is being organised by our good selves at Rutland Cycling in conjunction with the tour organisers.

By Bringing a dedicated bike show to Cambridgeshire we hope to offer an exciting spectacle for all those interested in the latest carbon,kit and shiny things the cycling industry has to offer. There will be a huge variety of bikes and accessories on show, ranging from those built to boost your speed and strava times all the way through to off-roading gravel bikes, touring accessories and folding bikes with Kids bikes also featured to keep the little ones entertained - There really is something for everyone!

Furthermore, You'll be able to find a plethora of bikes, parts, accessories, clothing and apparel, merchandise, safety and storage, plus much much more at the Bike Show. Entrance into the Cambridgeshire Bike Show is completely free, with a large number of well known companies from the cycling industry making an appearance with their latest innovations. Brands currently confirmed to be present include: (Click Brand Logo's To View Available Stock)

Brands Featured at CBS 2018



Bianchi, with its historical Italian brand, is a performance bicycle company characterized by product driven technology, Italian design and global market. Bianchi believes the frame is the heart of the bicycle and it is constantly investing in material technology with the aim to produce the best bikes in the world. Bianchi offers to the market a complete range of models for Road, MTB, City-Fitness, e-Bikes and accessories to meet the needs of all cyclists. All frames are designed and developed inside the Bianchi headquarter in Treviglio (Bergamo, Italy), same as all graphics and colour combinations. With its Reparto Corse (Racing Department), Bianchi led the way with race proven geometry and technology as the market changed from steel to aluminium and then titanium, and now to the most advanced material: carbon. Founded in 1885 by Eduardo Bianchi, F.I.V. Eduardo Bianchi Spa is part of Cycleurope AB Group - Swedish company of the Grimaldi Industri AB - known as one of the worldwide most important holding in the cycling sector.

First Ride: Bianchi Impulso E-Road > First Ride: Bianchi Aria 2018 >



The unique Brompton folding bike was designed and built in London in 1975 by Andrew Ritchie in his flat in South Kensington opposite the Brompton Oratory. Still made in London today, Brompton is making over 45,000 bikes per year and is the UK's largest bike manufacturer.

The Bespoke Brompton Bike Builder > Folding Bike Guide >

CSG logo

CSG (Cycle Sports Group)

Cycling Sports Group is recognised as one of the most significant global suppliers of bicycles and accessories. Founded on 1st October 2009 by Dorel Industries Inc. Cycling Sports Group UK is proud to present a truly unique and powerful portfolio of cycling brands to the UK market, continually striving to evolve their business through the very best products and service standards. The roots of the business were distribution company Hot Wheels International, originally a BMX distributor with over three decades of heritage, CSG was established in 2009 along with the introduction of American bicycle brand Cannondale joining an already illustrious portfolio including Charge, GT, Mongoose, WeThePeople, and a range of accessories designed to enhance your riding experience.

First Look: Cannondale Synapse 2018 > Ten reasons to love the GT Grade >



Cube was founded in 1993 by the former student Marcus P�rner, who began with an area of 50 m� in his father's furniture factory in Waldershof, Germany.The company has expanded its production area to 20,000 m� and grown exponentially every year since its conception and now supplies bikes to more than 60 countries globally. Although renowned for their achievements in the MTB sector, the current product range consists of various types of mountain bikes, road bikes, cross bikes, triathlon bikes and E-bikes as well as ergonomically fitted women�s bikes, bikes for kids, clothing and accessories.

CUBE Reaction Range Guide >



Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.

Reviewed: Endura Pro SL II Bibshorts >Reviewed: Endura Pro SL Thermal Windproof Jacket >



Frog are British company dedicated to making cycling fun for children. They believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. The founders, Jerry and Shelley, are a couple who have 2 small children of their own - both keen cyclists. So they know something about what motivates children to get on their bikes! Since the first prototype arrived, the bikes have always been robustly tested by the children and all their friends. Frog is proud to be a family run and owned business. In fact, in 2017 we won the FSB & Worldpay family business of the year award for the south-east region.

Frog Bikes releases new 'Push the Limits' range > Kid's Bike Guide >



Oakley is renowned as one of the most popular sports gear and eyewear brand currently working within the world of cycling. With an assortment of different products, Oakley has reached this position in the industry via the continual innovation and development of cutting-edge sports gear. At present, Oakley presides over a range of different products including sunglasses,T shirts, backpacks and other types of clothing. Currently Oakley is a multinational brand that functions in several different countries.

Browse All Cycling Eyewear > Essential Cycling Accessories > Cycle Clothing Guide >



Scott Sports SA (formerly Scott USA) is a Swiss producer of bicycles, winter equipment, motorsports gear and sportswear. There are Branches located around Europe and in USA, South Africa and India. In 1989, Scott introduced one of the most significant innovations in the history of cycling to mass market - the clip-on aerodynamic handlebar. The handlebar was strategically utilized by American Greg LeMond in his 1989 Tour de France win, when he beat Frenchman Laurent Fignon by nearly a minute in the 24.5 km final time trial.Previous to this event it was widely used in triathlon and Race Across America. In 1991, Scott produced their first suspension fork named "Unishock" and a year later, their first full-suspension mountain bicycle was shown to the public. In 2001 they launched the CR1, a road bike frame, at 895 grams it was the lightest frame available at the time. Continuing in the theme of being one of the first companies to pick up on growing market trends, 2011 saw the launch of the lithium-powered E-Bike line including the E-Sub and E-Sportster and now boast one of the largest range of E-bikes for all disciplines of riding.

Scott Genius Range Guide >First Ride: Scott Addict 20 Disc 2018 >



Founded on performance and fuelled by innovation, Specialized's focus on the rider and their needs is their constant. From seasoned pros and weekend warriors, to kids and commuters�if you ride, there's a Specialized bike for you. They believe bikes have the power to change lives and this simple truth drives them to be�and do�better. The passion they have for sharing their love of bikes with the world can be seen in those who ride their fantastic machines such as the Tarmac and Enduro - rarely is a rider spotted on a Specialized bike without a huge smile on their face.

Is the 2018 Specialized Crosstrail "the perfect do-it-all bike"? >Three new Specialized releases for 2018 >Specialized launch new S-Works Tarmac Disc >



Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Gary Fisher, Bontrager, Diamant Bikes and Villiger Bikes. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide. 99% of Trek bicycles are manufactured outside the United States, in countries including the Netherlands, Germany, and China. A decade or so ago, Trek announced its 1 World 2 Wheels bicycle advocacy campaign. Central to 1 World 2 Wheels is its "Go By Bike" initiative, which urges Americans to ride their bikes instead of drive their cars for trips of two miles (3 km) or less. Through 1 World 2 Wheels, Trek has also pledged $1,000,000 to help fund the League of American Bicyclists' "Bicycle Friendly Community" program and committed $600,000 to the International Mountain Bicycling Association's (IMBA) Trail Solutions Services. On January 6, 2014, showing their commitment for sustainable business practices - keeping the joy of cycling alive for generations of the future.

Trek Fuel EX Range Guide >Trek Emonda 2018 Range Review >Trek unveil all-new Checkpoint gravel bike >



Velobrands is a British Distributer of a huge variety of high end cycling brands. These brands include KASK Helmets, Chapeau and widget. Expect to see a great variety of products at the forefront of cycling innovation and a lot of funky tech at this stall!

Guide To KASK Helmets >Reviewed: KASK Valegro >



Whyte was established 19 years ago with just one bike, but that one bike was loaded with more radical innovation than the entire ranges of most manufacturers at the time. They created a massive impact, reset some benchmarks and learned some lessons - The biggest one was that if you have the best bike designers working with total freedom you can create something amazing. With a string of perfect review scores throughout the years for their products, the current models are stronger than ever today with the T-130RS storming to an undisputed Trail bike of the year award and the T-130C, T-129 and 900 series bikes also earning perfect scores from the MTB media over the last year.

Whyte Mountain Bike Range Guide >Whyte Cambridge - Everything you need to know >

Also Confirmed for the Cambridgeshire bike show are:

There's still some brands to be confirmed, so keep an eye out via our blog or via the Tour Of Cambridge website. If you wish to be an Exhibitor at the Cambridgeshire Bike Show, please fill in the Booking Form and send to If you'd like more information about the event, please let us know.

For more information about the Cambridgeshire Bike Show or the other events within the Tour of Cambridgeshire Festival, click here.

Find your nearest Rutland Cycling store

For more information on the ToC and CBS visit us in any of our stores where staff will be happy to help. Furthermore, You can browse the entire 2018 Bike range online free bike insurance offers to get some great deals on your new ride.