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Our Customer Rewards scheme allows you to earn points every time you shop with us. The points you earn can be used to spend on products both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings.

Signing up to the Customer Rewards scheme is free, and the points you earn can be used both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings. Rewards Points are valid for 12 months from purchase date.

Any bike purchased using 0% finance and/or Cyclescheme (or other employee salary-sacrifice scheme) is excluded from this offer.

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30 Day Test Ride

All the convenience of buying online, without the risk
When you buy a new bike at full RRP from, you can now benefit from the added reassurance of our Rutland 30-day test ride. Once your new bike arrives, you can ride it as your own for 30 days, and we're confident you'll love it! However, if it's not right for you, we'll exchange it for another model. (There's a nominal charge of £10 for us to collect your bike - just make sure you keep the box your bike arrived in.)

On which bikes is the 30-day test ride available?
The Rutland 30-day test ride is available on all full price, non-discounted bikes available for home delivery on It is not available on discounted or special offer bikes, click and collect bikes, bikes bought on finance, bikes bought through Cyclescheme, or bikes bought in store. This offer is only available on bikes delivered to mainland UK addresses.

How does the test ride work?
Your 30-day test ride starts from the date your bike is delivered. You must notify us by email within 30 calendar days of delivery that you intend to return the bike within this scheme. This offer applies to all bikes purchased on or after 14th August 2014. To ensure you remain eligible, we would ask that you adopt a 'fair usage' attitude during the test ride period, and make sure there is no damage to the bike outside of the minimal wear you would expect from a bike ridden for 30 days or a few rides. Please note that any damage to the bike, including damage from incorrect assembly, will invalidate the test ride.

How many times can I use the 30-day test ride?
We will allow up to two exchanges within this scheme.

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1 Hour Delivery Slots

Choose our Interlink Predict Priority service and avoid the hassle of waiting around all day for your delivery. Interlink will notify you of your one-hour delivery window by SMS and email, and you can track the progress of your delivery on a real-time map, all the way down to a final 15-minute time slot.

Furthermore, if you find yourself busy on the day of delivery, Interlink will off you rescheduling options, both the night before and on the day, so you can select an alternative delivery date, deliver to a nominated neighbour, leave the parcel in a safe place, collect your parcel from your local Interlink depot, or upgrade to delivery before 1200.

This service is available on most items, but does exclude bikes. If you require a 1 hour delivery slot for your bike delivery then please call our customer service team who can book this service for you over the phone.

Interlink Predict Priority is a premium delivery option. Additional charges apply.

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Price Match Promise

Price is important to everyone these days, so we regularly price check our competitors to make sure we have the best offers for you — but if you see the same product cheaper from one of our listed competitors, then get in touch and we'll do our very best to match the price.

Please note that we can only price match identical items (including size and colour), which are in stock and available for immediate delivery. Comparison price includes all delivery charges.

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Free Click & Collect

Our Click & Collect service offers all the benefits of shopping online, combined with an award-winning retail experience in one of our stores.

Simply order your items, select Click & Collect and pick up your item at a time that's convenient for you - our stores are open 7 days a week. Best of all, the service is completely free.

Don't live near our stores? Use our Collect+ service to collect your package from one of the (many) locations near you.

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First Look: Shimano's XTR 11 Speed Groupset

   Words by Mark

   on 14/04/2014 17:00:29

XX1 has been around for a while and the mountain bike world has been waiting with baited breathe to see Shimano's response. Earlier this week Shimano unveiled their 2015 XTR groupset, keep reading to see what we think about the new XTR and whether it's an XX1 killer.

Shimano XTR - Engineered For The Way You Ride

It won't come a surprise to find out that the latest incarnations of XTR uses an 11 speed cog and comes in the standard "Race" & "Trail" set-ups as other premium Shimano drivetrains. The main surprise was the front mech, instead of sending it to the afterlife, Shimano have redesigned it to make it more functional for the modern mountain biker but there is still the 1x option for elite riders.

XTR's New Shifting Philosophy

Shimano's 11 Speed XTR cassette has been dividing into two segments, driving gears and challenge gears, the Driving Gears are in the middle range of the cassette and are optimised by a new Rhythm Step design that features smooth, 10 RPM jumps between shifts to improve the efficiency of the most common used gears. Challenge Gears are for the steepest climbs and offer low ratios for clawing your way up any mountain.

  • Rider Tuned, Now More Than Ever - Ride anywhere 11 speed "Rider Tuned" gearing. Complete line of Race and Trail/Enduro components.
  • Highly Efficient - Improved driving and braking efficiency.
  • Highly Stable - Improved chain retention and consistent shifting.
  • Responsive - Seamlessly react to ride commands.
  • Enduring - High performance for long life.

What About Shimano's One-By XTR?

Although Shimano are offering a 1x XTR for the rider who doesn't want a front mech, it has been crafted for the most powerful racers. With its shorter range cassette, the XTR 1x groupset won't offer the same low climbing gear or the smallest 10T cog found, this makes the 1x XTR focused on racers and stronger riders who will choose the largest chainring they can comfortably push and then suffer up the big climbs.

XTR First Impressions

Overall the new XTR 11 speed drivetrain looks to offer the next jump up for Shimano drivetrains, with the option of a premium 1x drivetrain for serious riders and a double that meets the real world demands of trail riders it looks like XTR will be able to stand its ground against XX1 - even with the ever present front mech. With Shimanos standard trickle down, you can expect to see a new XT groupset in the future for those of us without large wallets. If you want the very best then you won't find better than XTR, we'll be stocking the groupset when it's officially shipped so stay tuned for more information of this amazing groupset.

All New Components:

Shimano XTR 11 Speed Chainset

Three Chainset Options: 1x, 2x or 3x

With the new XTR, there are 3 different chainsets; one with a single chainring that has been designed for the XC World Cup race circuit, a double for hardcore trail riders who want a wider range that 1x drivetrains just can't offer, and a triple for the less fit crowd featuring a generously low 22T granny ring which when combined with the new cassette provides the lowest mountain bike gear ever offered.

Shimano XTR 11 Speed Cassette

New "Rhythm Step" Cassette

The new Rhythm Step cassette features an 11 by 40 tooth range - slightly smaller than a standard XX1 range - that offers the smooth jumps between cassettes and when combined with the double can provide virtually every ratio you need without the classic "large jump" problem faced by standard groupsets. When paired with the Triple chainset, this cassette provides some of the lowest ratios ever seen on a mountain bike and is perfect for climbing the most vertical terrain on the planet.

Shimano XTR 11 Speed Front Mech

Revolutionised Front Mech

Shimano's front mechs have always been the best shifting and are now even better. A new "Side Swing" mechanism on the XTR 11 Speed groupset eliminates the issues of clearance with tyres by eliminate the bird's nest of cables and lever arms found on standard derailleurs. Shimano claim this new design boosts shifting performance by 100% for a triple and 50% for a double. The only downside is the new front cable routing might not be compatible with some frames - it's not the sexiest looking design either. This new front mech is also designed to compensate for three degrees of suspension movement.

Whether this new front mech design is enough to convenience riders that it's better than no front mech is hard to tell, but a new front mech design is surely an improvement that will benefit every rider in the future as it trickles down.

Shimano XTR 11 Speed Rear Mech

A New Fancy Rear Mech For 11 Speeds

The new XTR rear mech has been redesigned in nearly every aspect to suit 11 speed shifting, a new parallelogram slant places the upper pullet at the ideal angle to match with the 11 speed cogs while a 10mm longer body enables faster shifting. The Shadow Plus clutch mechanism is the same on the inside but features an external Allen key adjustment on the outside. A new carbon fibre cage removes weight and improves shifting stiffness for crisp actions at the lever with a lighter pull required.

Shimano XTR 11 Speed Shifters

New Shifters Brakes

Redesigned shifters for XTR resemble Saint levers with a longer cable take-up lever and broader cable release lever. The new release lever can double shift if necessary - a feature added to facilitate the new 1x drivetrain but still might be useful for trail riders.

Shimano XTR 11 Speed Brakes

Improved Brakes

The new brakes are standard Shimano affairs and have changed little from last years brakes. A new body is slimmed near the grip area for more clearance in case you want to run grip shifters.

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