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Our Customer Rewards scheme allows you to earn points every time you shop with us. The points you earn can be used to spend on products both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings.

Signing up to the Customer Rewards scheme is free, and the points you earn can be used both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings. Rewards Points are valid for 12 months from purchase date.

Any bike purchased using 0% finance and/or Cyclescheme (or other employee salary-sacrifice scheme) is excluded from this offer.

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30 Day Test Ride

All the convenience of buying online, without the risk
When you buy a new bike at full RRP from, you can now benefit from the added reassurance of our Rutland 30-day test ride. Once your new bike arrives, you can ride it as your own for 30 days, and we're confident you'll love it! However, if it's not right for you, we'll exchange it for another model. (There's a nominal charge of £10 for us to collect your bike - just make sure you keep the box your bike arrived in.)

On which bikes is the 30-day test ride available?
The Rutland 30-day test ride is available on all full price, non-discounted bikes available for home delivery on It is not available on discounted or special offer bikes, click and collect bikes, bikes bought on finance, bikes bought through Cyclescheme, or bikes bought in store. This offer is only available on bikes delivered to mainland UK addresses.

How does the test ride work?
Your 30-day test ride starts from the date your bike is delivered. You must notify us by email within 30 calendar days of delivery that you intend to return the bike within this scheme. This offer applies to all bikes purchased on or after 14th August 2014. To ensure you remain eligible, we would ask that you adopt a 'fair usage' attitude during the test ride period, and make sure there is no damage to the bike outside of the minimal wear you would expect from a bike ridden for 30 days or a few rides. Please note that any damage to the bike, including damage from incorrect assembly, will invalidate the test ride.

How many times can I use the 30-day test ride?
We will allow up to two exchanges within this scheme.

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1 Hour Delivery Slots

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Furthermore, if you find yourself busy on the day of delivery, Interlink will off you rescheduling options, both the night before and on the day, so you can select an alternative delivery date, deliver to a nominated neighbour, leave the parcel in a safe place, collect your parcel from your local Interlink depot, or upgrade to delivery before 1200.

This service is available on most items, but does exclude bikes. If you require a 1 hour delivery slot for your bike delivery then please call our customer service team who can book this service for you over the phone.

Interlink Predict Priority is a premium delivery option. Additional charges apply.

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Price Match Promise

Price is important to everyone these days, so we regularly price check our competitors to make sure we have the best offers for you — but if you see the same product cheaper from one of our listed competitors, then get in touch and we'll do our very best to match the price.

Please note that we can only price match identical items (including size and colour), which are in stock and available for immediate delivery. Comparison price includes all delivery charges.

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Simply order your items, select Click & Collect and pick up your item at a time that's convenient for you - our stores are open 7 days a week. Best of all, the service is completely free.

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My Bike Fit Experience - Ben Kenneally | Rutland Cycling

   Words by Aaron Scott

   on 29/08/2013 18:47:00

Earlier in the year we announced that we are now able to offer an unrivalled, professional bike fitting service. Rutland Cycling sponsored athlete and guest blogger, Ben Kenneally, is currently training for an Ironman triathlon. As part of his training Ben came along to our Whitwell store for a Bike Fit to ensure he is as efficient and comfortable as possible whilst in the saddle. Read on for Ben's account of his first Bike Fit experience...



For years I've ridden a bike and ‘optimistically’ tinkered with my position. For me, I know what I'm aiming for, that low, aggressive position, hiding my body from the relenting headwind. You know, that holy grail of body positions, the efficient one, with the maximum power output and minimal injury risk. And how do I go about achieving it? I look at photos of pros and then ride slowly past shops with big glass windows and check my reflection – precision personified.

Others of course might have other aims, maybe to increase comfort in order to complete a long sportive ride, or just find the ‘right’ position to solve any niggles or cycling induced pains. Whatever your goal, a proper bike fit could just be the answer!

Cycling up-to the Whitwell store, I was thinking more about my position than is normal. I was trying to feel the bike. Did I feel too stretched out? Are my knees tracking straight up and down? How high is my saddle…? Having done a lot of riding over the last few years, I was reasonably confident I was in the right ball park in my position, and so was confident that the bike fit experience would be a quick confirmation of my position. I mean, I know my body, right?

What I hadn't anticipated was the level of detail and the number of factors that a proper bike fit uses to piece together your unique fit. Whilst Rutland Cycling Bike Fit Expert Phil specifically stated that “it isn't about chasing the final millimetres”, there’s definitely a large degree of precision.


The session started with a quick discussion about what I wanted to achieve, my cycling history and previous injuries. After a quick discussion, my bike was fixed up to a static trainer, and I jumped aboard to have a little spin; allowing Phil to see where we were starting from.

Next up – Feet’n’cleat. The interesting part here was checking the cleat position on my shoes. It is important that the position (back and forth, side to side) and the rotation of the cleat relative to the sole are spot on. This increases power transfer and minimises the risk of injury. Before I knew it, masking tape appeared on my shoes, lines were drawn, and my gait analysed – things were getting scientific! Luckily my existing cleat position was given the thumbs up, my knees will survive!

I’d like to claim that it was the result of hours of diligent tinkering on my part, but, given the range of potential cleat positions, it was a massive fluke.

After a quick inseam measurement, it was time to move on to the flexibility test. “The bed of pain” turned out to be quite comfortable. Lain on the masseuse bed, Phil tested my hamstring and hip flexor flexibility, which are large determinants in the saddle height and trunk (torso) position when on the bike. I was even given a cup of tea. Cushty.


Now armed with the data he needed, it was time for Phil to mix things up. ‘Things’ being:

•Saddle height, pitch and position.

•Stem height, length and angle

•And the handle bar rotation.


With the use of some handy gadgets including lasers, weighted strings, spirit gauges and some knee-angle-measuring devices, my position was iteratively altered for the better.

One particularly interesting aspect for me was the use of the laser to track the lateral movement of my knee during the pedal revolution. A big wobble would indicate bad saddle and/or cleat position, but the small range of motion in my pedal stroke was encouraging. The weighted string (I'm sure there was a more fancy name…) was used to achieve the correct seat set back (from the bottom-bracket) to ensure that my toes didn't extend too far in front of my knee during the down stroke of the pedal rotation, which can lead to injury and pain. Phil explained that this is called KOPS (Knee over Pedal Spindle), which maximises power delivery whilst maintaining pedal stroke efficiency and centre of gravity and rider balance/performance over the bottom bracket.


Whilst collecting the measurements, working through calculations and making alterations to my bike, Phil was immensely helpful in providing detailed explanations into what was happening. His recommendations were clear and he even offered guidance on what to change in the future to complement my increasing flexibility.

All in all the bike fit was a very complete and useful service, offering reassurance and answering many questions. Whilst it may initially appear expensive, at just a fraction of the price of a bike, it can be seen as a sound investment to help you get the most from your equipment!

A bike fit - something every cyclist should consider!

Note: we are delighted to announce that Ben came 14th in his age group in the Ironman Nice triathlon - his first ever triathlon!  A fantastic performance - very well done, Ben!

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