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The Rutland Difference Free Delivery over £10 Easy Returns 30-Day Test Ride 0% Finance

Free, tracked UK delivery on orders over £10

We offer free, tracked UK delivery on orders over £10, with delivery starting from £1.99 for orders below this value. We also have a selection of premium shipping options available including timed slots, Saturday delivery and Collect+

All of our bicycles are fully built by our experienced and certified mechanics prior to delivery; all you will need to do is turn the handlebars and fit some pedals.

Bicycles are shipped from a different warehouse to other items and so may arrive in advance of any other items you have ordered.

View all Delivery Options

90-Day UK Returns for all items

We want you to be 100% satisfied with your shopping experience at Rutland Cycling, so we offer a 90-day exchange or refund on any unused item (within the UK).

We've chosen to offer products at the very lowest prices, rather than provide a free returns service. If you do need to return an item, we provide printable postage labels and collection services at a small cost for all items - including bicycles.

See our full Returns policy.

30 Day Test Ride

All the convenience of buying online, without the risk
When you buy a new bike at full RRP from, you can now benefit from the added reassurance of our Rutland 30-day test ride. Once your new bike arrives, you can ride it as your own for 30 days, and we're confident you'll love it! However, if it's not right for you, we'll exchange it for another model. (There's a nominal charge of £10 for us to collect your bike - just make sure you keep the box your bike arrived in.)

On which bikes is the 30-day test ride available?
The Rutland 30-day test ride is available on all full price, non-discounted bikes available for home delivery on It is not available on discounted or special offer bikes, click and collect bikes, bikes bought on finance, bikes bought through Cyclescheme, or bikes bought in store. This offer is only available on bikes delivered to mainland UK addresses.

How many times can I use the 30-day test ride?
We will allow up to two exchanges within this scheme.

Full T's & C's

Finance your purchase

Get a confidential decision online in seconds.

At Rutland Cycling, we offer Finance on orders over £250, with 0% finance up to 36 months available on selected bikes, including some sale bikes. Visit the product page to see which finance products are available.

You can apply for Finance online or in store. To apply online, add your selected items to your basket, then checkout as normal. Select Finance as your payment method, fill in the application form, then complete your order.

See our Finance page for more information.

  • Back to Blog  

    SRAM Red eTap Now in Stock

       Words by Aaron Scott

       on 26/02/2016 13:11:00

    SRAM eTap Groupset Now in stock

    SRAM Red eTap has to be the most anticipated new product to hit the market in the last few years and after finally being officially launched in September 2015, we’re one of a lucky few in the UK to have it in stock online and in store(It’s just arrived at our Peterborough and Whitwell stores). The question is, after nearly two years of hype and anticipation, will SRAM Red eTap be able to meet its lofty expectations?

    Buy SRAM eTap Online

    There are two key differences with the SRAM Red eTap compared to its Shimano or Campagnolo competitors. Firstly, shifting is done wirelessly via a proprietary protocol called Airea, which uses a 128-bit rolling encryption, so each shift generates a new, unique encryption code, which according to SRAM “is more secure than any cash machine”. Secondly, the method of shifting is completely new - the left lever upshifts the rear derailleur, the right lever downshifts the rear derailleur, whilst pressing both levers causes the system to shift the front derailleur to the opposite position.

    “Shifting is simple: the left paddle handles upshifts, the right paddle downshifts, and pressing both together shifts the front derailleur to its alternative position. With eTap, we were really working with a blank sheet of paper that meant we could look at the way in which shifting happens, we soon realized we didn’t need to emulate our mechanical system.”

    Brad Menna, road product manager at SRAM

    Take a look at Bike Radar’s first ride with The SRAM Red eTap:


    The SRAM Red eTap group shares some componentry with the mechanical Red 22 group, namely the cranks, chain and brake calipers. The eTap group as a whole is about 1,970g, roughly 60g heavier than mechanical Red but about 75g lighter than Shimano Dura-Ace Di2 and around 100g lighter than the Campaganolo Super Record EPS. The exact weight of the shifting components and hardware weights are as follows:

    • Front derailleur (with battery) – 162g
    • Front derailleur (without battery) – 138g
    • Rear derailleur (with battery) – 235g
    • Rear derailleur (without battery) – 211g
    • Shifters (each) – 131g
    • Batteries (each)– 24g
    • Blips (each) – 6g
    • Crankset (53/39t) – 557g
    • Bottom bracket – 53g
    • Cassette (11-25) – 151g
    • Chain – 246g
    • Brake calipers – 240g

    How to get the SRAM Red eTap

    Shop the SRAM Red eTap Range

    The groupset, for £1,179.99, is all you need if you already have a mechanical SRAM crankset and cassette. Also, the SRAM Red eTap will work perfectly well with a Shimano crankset and cassette, so you could possibly make the massive jump from running the latest version of Shimano 105 to full wireless SRAM Red eTap for only a little more than a grand.

    Battery Life

    While both Shimano Di2 and Campagnolo EPS use one single battery to provide power to all their components, thanks to its wired system, SRAM Red eTap goes down a different route. SRAM eTap gives interchangeable, rechargeable individual lithium batteries to the front and rear derailleurs, which should provide enough life for a minimum of 60 hours or 1000km. While, the shifters use standard CR2032 batteries, common on most heart rate monitors and cadence sensors, which traditionally have a fairly long battery life. Battery life is extended by an accelerometer in each electronic component, so after 15 minutes of inactivity, the system will go to sleep.

    SRAM eTap Groupset


    One of the big questions surrounding SRAM Red eTap when it was announced was about security. SRAM admitted at its launch that that someone could potentially hack the group, but posed a rhetorical question: “Why would someone put so much effort into hacking some derailleurs? What would they get out of it?”. But to be honest, it’s not hard to conceive a crafty technician hacking into a rival riders shifting system and having their chain drop into the small ring, just as they need to respond to an attack.

    The derailleurs can only be paired with one set of shifters at any one time, and the pairing session that you have to go through when setting up the system times out automatically after 30 seconds, so you cannot accidentally leave the system vulnerable if you forget to end the session.

    SRAM eTap shifter

    Remote shifting

    Wireless is particularly advantageous for ever-more complex and integrated time trial and triathlon bikes, and SRAM eTap will also offer remote shifting, with a solution they are calling Blips. These will be small, easy to use and set-up, buttons hat can be attached beneath your handlebar tape and instead of plugging into the drop bar shift/brake levers, they plug into a Blipbox sending unit - The four-port Blipbox (two buttons per direction) is a hair smaller than a Garmin Edge 500, and mounts to the bike with a quarter-turn Garmin-style interface.

    SRAM eTap Blips

    Riding Test by Cycling Weekly

    Our friends over at Cycling Weekly were one of the first to test SRAM Red eTap back in January:

    “The shifting on SRAM Red eTap makes a pretty major departure from that on the mechanical SRAM groupsets. Gone is DoubleTap and in its place is a shifting system that is far more intuitive and easy to use. You change up at the back by pressing the right shifter, change down using the left shifter, and change the front derailleur by pressing both shifters simultaneously. Being so different to all other systems on the market means that it can take a couple of rides to get used to, but no more than that.”

    “As well as being a highly intuitive way to set up a shifting system, this configuration also does away with one of the big problems with Di2. With Shimano’s system, the shifter buttons are positioned right next to each other, and while they are easy enough to distinguish when riding with bare hands, once you impede your sense of touch with bulky winter gloves it is very easy to press the wrong button and find yourself shifting in the wrong direction. With SRAM Red eTap, this is impossible.”

    “The shifting, both front and rear, is crisp and precise. The rear derailleur is very consistent, giving the exact same feel whether shifting from the 28 to the 25 or from the 12 to the 11. As is the case with Di2 and EPS, SRAM Red eTap has a multi-shift system, which means that if you press and hold the levers, the chain will be sent cascading up or down the cassette. Even better, while you’re doing this you can also shift at the front. So if you’re at the top of a climb and about to start a quick descent, you can hold down the right shifter to send the chain skipping down the cassette, while also pressing the left shifter to change into the big ring at the front.”

    “As you’d maybe expect, the SRAM Red eTap front derailleur inherits the excellent Yaw technology that has received so much praise on the mechanical version of SRAM Red. This means that the front derailleur cage rotates as the chain moves up and down the cassette so that it is always parallel with the chain. This differs from the auto-trim function on Shimano Di2, and means that as long as you have set it up correctly, it is impossible to have any chain rub on the front derailleur, even if you’re forcing it to deal with a seriously inefficient chainline, running a gear combination like 53×28.”

    “SRAM Red eTap is an excellent groupset that is the match of any other groupset on the market. It’s an absolute doddle to install and set up, and once it’s in place provides excellent shifting with a revolutionary shift logic. What’s more, with a recommended retail price of £2,060, SRAM Red eTap is almost a grand cheaper than Shimano Dura-Ace Di2, while also being lighter too.”

    SRAM eTap Specialized bike

    Store Details and Directions

    Rutland Cycling Peterborough (Next to Notcutts on Ham Lane)
    Ham Lane
    PE2 5UU

    Telephone: 01733 371013

    Click here for Full Peterborough Store Details

    Rutland Cycling Whitwell
    Whitwell Leisure Park
    Bull Brigg Lane
    Nr. Oakham
    LE15 8BL

    Telephone: 01780 460705

    Click here for Full Whitwell Store Details

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