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Our Customer Rewards scheme allows you to earn points every time you shop with us. The points you earn can be used to spend on products both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings.

Signing up to the Customer Rewards scheme is free, and the points you earn can be used both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings. Rewards Points are valid for 12 months from purchase date.

Any bike purchased using 0% finance and/or Cyclescheme (or other employee salary-sacrifice scheme) is excluded from this offer.

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30 Day Test Ride

All the convenience of buying online, without the risk
When you buy a new bike at full RRP from, you can now benefit from the added reassurance of our Rutland 30-day test ride. Once your new bike arrives, you can ride it as your own for 30 days, and we're confident you'll love it! However, if it's not right for you, we'll exchange it for another model. (There's a nominal charge of £10 for us to collect your bike - just make sure you keep the box your bike arrived in.)

On which bikes is the 30-day test ride available?
The Rutland 30-day test ride is available on all full price, non-discounted bikes available for home delivery on It is not available on discounted or special offer bikes, click and collect bikes, bikes bought on finance, bikes bought through Cyclescheme, or bikes bought in store. This offer is only available on bikes delivered to mainland UK addresses.

How does the test ride work?
Your 30-day test ride starts from the date your bike is delivered. You must notify us by email within 30 calendar days of delivery that you intend to return the bike within this scheme. This offer applies to all bikes purchased on or after 14th August 2014. To ensure you remain eligible, we would ask that you adopt a 'fair usage' attitude during the test ride period, and make sure there is no damage to the bike outside of the minimal wear you would expect from a bike ridden for 30 days or a few rides. Please note that any damage to the bike, including damage from incorrect assembly, will invalidate the test ride.

How many times can I use the 30-day test ride?
We will allow up to two exchanges within this scheme.

Full T's & C's

1 Hour Delivery Slots

Choose our Interlink Predict Priority service and avoid the hassle of waiting around all day for your delivery. Interlink will notify you of your one-hour delivery window by SMS and email, and you can track the progress of your delivery on a real-time map, all the way down to a final 15-minute time slot.

Furthermore, if you find yourself busy on the day of delivery, Interlink will off you rescheduling options, both the night before and on the day, so you can select an alternative delivery date, deliver to a nominated neighbour, leave the parcel in a safe place, collect your parcel from your local Interlink depot, or upgrade to delivery before 1200.

This service is available on most items, but does exclude bikes. If you require a 1 hour delivery slot for your bike delivery then please call our customer service team who can book this service for you over the phone.

Interlink Predict Priority is a premium delivery option. Additional charges apply.

Delivery Information

Price Match Promise

Price is important to everyone these days, so we regularly price check our competitors to make sure we have the best offers for you — but if you see the same product cheaper from one of our listed competitors, then get in touch and we'll do our very best to match the price.

Please note that we can only price match identical items (including size and colour), which are in stock and available for immediate delivery. Comparison price includes all delivery charges.

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Free Click & Collect

Our Click & Collect service offers all the benefits of shopping online, combined with an award-winning retail experience in one of our stores.

Simply order your items, select Click & Collect and pick up your item at a time that's convenient for you - our stores are open 7 days a week. Best of all, the service is completely free.

Don't live near our stores? Use our Collect+ service to collect your package from one of the (many) locations near you.

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Why I love Tonkin', by staff rider Dan.

   Words by Aaron Scott

   on 29/08/2013 19:54:00

Ever fancied a steel-framed bike?  Our staff rider Dan introduces us to his trusty steel Kona Honky Tonk, and shows us how he's customised it so it's just perfect...well, until the next upgrade...

"I'm lucky enough to own two road bikes. The first, a Dura Ace-equipped Specialized Tarmac, and the other, a Steel Kona Honky Tonk. Which is my favourite? Well, it's not the one with all that that 'aerospace technology' and 'race developed geometry' designed by Scientists and Aerodynamisists and such - it's the one that's made from off cuts of the Humber Bridge (it's not fancy Reynolds 8 billion grade tubing, it's a cheaper alternative using steel that comes out of Mordor).

The only thing that I liked less than the Tarmac was the equipment on it, so over the last few months I've changed... Well.... Everything! I think only the seat post clamp remains original.

Upgrade #1: Ritchey Pro finishing kit

Ritchey kit is always light for the money, but why I was worried about that I'm not sure.  It has a glossy black finish with red graphics that matches the 'Tonk paint perfectly. The ergo bar (that's the one with the flat bit on the bend, not the traditional rounded finish) is much stiffer than the original and arrived as a special order from Ritchey in no time. With the matching 120mm stem it fits me much better than the 80mm one that came with the bike. I think Kona designed it for commuting, but they took the comfort thing a bit far! It's finished off with Lizard Skins DSP bar tape - it's nearly £30 but lasts forever thanks to its Ann Summers-esque glossy finish.

Upgrade #2: Shimano 105 Groupset

Ok, so anyone who thinks 10sp vs 9sp makes a difference I'd argue is wrong - the real difference is the quality of the components not the number of sprockets on the back - still, I decided that 10 sounds better than 9 and at the point of wearing out the 9sp Sora the 'Tonk came with I replaced it for 5700 Shimano 105. The nice black finish to compliments the finishing kit. It's so solid feeling, and I can't honestly tell the difference when shifting between it and the Dura Ace on the Tarmac.

I needed some 57mm drop calipers (so you can fit mud guards) for the 'Tonk so I had to pick 'non series' models. They came in black through, but the pads resembled those blackboard cleaner blocks you had at school so I changed them for some BBB after market models. It was the 'Triple Compound' that sold them to me - 3 is better than 1 obviously - They work really well even in wet weather and ill definitely replace them with the same when worn.

Upgrade #3: Fulcrum Racing 5 wheels with Continental GP4000 Tyres

Fulcrums are rock solid wheels - oh, and luckily they are black with red graphics! There's a theme here... If it's black with a red graphic I decided it was the best thing for the job! They are 1700grams so certainly not in the lightweight category but are reliable enough if I'm commuting, or decide to ride through pot holes. They have done about 1000 miles now and are still the same as when I bought them.

The bike came with 28c Continental Sport Tyres. They were fine, and never punctured but were noticibly slow, and under hard braking used to brake traction far too easily. I guess it's just the compound of rubber they use so I decided to change them for a better quality, and slightly narrower 25c GP4000 tyres. They are the ones with that Black Chilli compound made by the same grannies in the Shreddies adverts on TV (well, their German cousins - think more Gunta and Freda than Mildred and Dorothy - if you look on the packaging you will know what I'm on about!). The difference was night and day - much faster rolling, loads better in braking and still comfortable with the 25c profile. People say they puncture easily, but mine haven't yet. Good German engineering I'd say. I also have some Panaracer Closer tyres which are 23c if I feel the need for a slighter faster feel.

So that's it, I've now changed everything on it - Perhaps a Carbon Fork is needed next...

I love riding the Honky Tonk, so much so that as I write this I'm selling the Tarmac (to make way for another Carbon bike at some point!). Yes it's heavy, so the weight weenies will always turn their noses up, but it's so much fun to ride and once it's up to speed you can freewheel forever - I'm sure it's made me fitter too!

It gives you that pleasure from riding that we all have, but sometimes you can lose when worrying about how much more your bike weighs than Contador's, or if your cassette is the right ratio for your Friday spin round the lanes.

There are loads of steel bikes out there, geared or single speed, so instead of buying a new disc wheel for your TT bike, or a ceramic bearing kit for your fancy race rig, why not buy a 'cheap' steel bike and just try riding it for fun? Even if you end up replacing every part on it, and it doesn't turn out to be so cheap, I'm sure it will make you smile as much as it does for me.

"Steel is real."


More information

  • All the products Dan mentions are available from our shops or via our website.
  • If you'd like more advice on buying a steel-framed bike, or custom building your own bike, give our bike sales team a call, 7 days a week, on 01780 460 705 (option 3).

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