Lockdown Update: We are open

We are still despatching online orders and our sales team are on hand to help with any product enquiries you might have 7 days a week.
While most of our stores remain open for essential retail, we have updated our store policy.

Find out more>

To improve your shopping experience today and in the future, this site uses cookies.
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Cookie Policy

Information about our use of cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

  • Strictly necessary cookies.These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies.They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies.These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies.These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Our Own PERSISTANT cookies



More information


This cookie speeds up your experience on our website if you visit us more than once by remembering key information if you have set your browser to allow it. For example, your username when logging in, or your preferences when browsing our website.

It is an anonymous customer ID cookie,so we do not save any specific data about you at all, just a unique _Session reference number

Cookies set by Rutland Cycling website



More information


These only last for the session (visit) to our website, and help with your movement through the website, and also let us know if you have visited from a 'Referrer' i.e. another website where we may have a link, or an article about us.

Expires on exit

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Third Party Cookies






Collects anonymous data related to the your visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.


Counts the number of times you are shown an impression on a specific placement space.


Registers a unique ID that is used to generate statistical data on how the you use the website.


Used to record what you visited while on the store so that advertisements can be shared with you on other sites.


Placed by Criteo to be able to serve you advetisements on other websites


Registers a unique ID that is used to generate statistical data on how you use the website.


Used for re-targeting, optimisation, reporting and attribution of online adverts.


Used by Google DoubleClick to register and report your actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.


Used to measure the effectiveness of adverts and to provide targeted advertising


Used to measure the effectiveness of adverts and to provide targeted advertising

Dynamic Yield






Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.


Contains a unique browser and user ID, used for targeted advertising.


A Facebook cookie containing a logged in user’s "chat" status.


Used by Facebook to improve friend suggestions


Used by Facebook to improve performance.


Facebook user login cookie used to deliver adverts more relevant to the user and the users interests.



A Facebook cookie used to maintain a session. It works in conjunction with the c_user cookie to authenticate your identity to Facebook.


This is a Facebook cookie used for their analytics and research


Used by Facebook to identify the your browser



Associated with the googlemap service linked to geolocation.


Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.


Used to collect information about how visitors use the website, which we use tohelp improve it. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.



Used by Google to collect anonymous data on your browsing behaviour, and serve content, advertisements, and other information to you based on your interests



Used by Google to link your activity across devices if you've previously signed in to your Google account on another device.





This site uses Zoho Sales IQ for its chat room functionality; This cookie is for identifying when logged in customers are on the website.


Preserves users states across page requests.


This site uses Zoho Sales IQ for its chat room functionality; This cookie is for identifying when logged in customers are on the website.



Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.


Tries to estimate the users' bandwidth on pages with integrated YouTube videos.


Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

MUIDUsed by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.1 yearAdvertisement
_uetsidThis cookies are used to collect analytical information about how visitors use the website. This information is used to compile report and improve site.1 dayAnalytics
_uetvidnull2 weeksOther
uidThis cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.1 yearAdvertisement
_gaThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.2 yearsAnalytics
_gidThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.1 dayAnalytics
_gatThis cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.1 minutePerformance
IDEUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.1 yearAdvertisement
_sp_ses.c0e8null30 minutesOther
pixelThis cookie is used to present the visitor with relevant content and advertisement.1 yearAdvertisement
_dy_ses_load_seqnull1 monthOther
_dy_c_expsnull1 monthOther
_sp_id.c0e8null2 yearsOther
DYIDnull1 yearOther
_dycnstnull1 monthOther
NIDThis cookie is used to a profile based on user's interest and display personalized ads to the users.6 monthsAdvertisement
_dyidnull1 monthOther
_dycstnull1 monthOther
_dy_geonull1 monthOther
_dy_df_geonull1 monthOther
_dy_toffsetnull1 monthOther
_dy_soctnull1 yearOther
_fbpThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.2 monthsAdvertisement
frThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.2 monthsAdvertisement

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.