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Rutland Cycling, Whitwell Our flagship cycling store is located on Rutland Water's beautiful North Shore

Bike Shop Whitwell

01780 460 705

Whitwell Leisure Park,
Bull Brigg Lane,
Nr. Oakham,
LE15 8BL

Opening Hours

Opening Hours
Monday to Sunday 09:00-17:30

Christmas opening hours: December 24th - Open to 14:00
December 25th, 26th and 27th - Closed
December 31st - New Year’s Eve - Open to 16:00
January 1st - New Years - 10:00 to 16:00
January 3rd – (Bank Holiday) - As normal


When visiting Whitwell by car there is a Lakeside car park that is charged at a small fee. This is a local authority car park but the fee does help keep the area clean, safe and tidy for all visitors.

Free Click & Collect at this store

At this Store
E-BIKE CENTRE at Rutland Cycling Whitwell
  • 100+ electric bikes on display in the UK's largest dedicated E-Bike Centre
  • Choose from a wide range of electric mountain bikes, electric hybrid/city bikes and electric folding bikes
  • Full e-bike demo and hire fleet - try before you buy in a safe, traffic-free, scenic environment at Rutland Water, with purpose-built trails from 1 to 23 miles
  • Free, friendly advice from our team of fully-trained E-Bike Experts
  • Authorised Electric Bike Service Centre
  • Open 7 days a week
Visit our Whitwell E-Bike Centre Browse the range Read our Guide to E-Bikes
Store Information

Bike Shop Whitwell

Our flagship cycling store is located on Rutland Water's beautiful North Shore and is the home of our original cycle hire centre, established in 1981 by our founder Dave Archer.

The store is home to a large workshop staffed by passionate tranined mechanics. Also on site, we have a BikeFit service to help you get the most out of your rides, and an unrivalled cycle hire offering to get you out and peddling about in no time.

Nestling amongst the green fields of rural Rutland and lying on the North Shore of Rutland Water, there are few locations in the UK that can rival its position for both cycling and natural beauty. Rutland Water itself is an artificial lake created in the Gwash valley and is host to a wide range of wildlife, from ospreys to otters, and leisure activities as diverse as climbing and mini-golf. It is certainly a year round attraction for both families and cyclists alike.

The cycle track, that runs around the perimeter of the water, is a fantastic ride in both the sunny afternoons of summer and the brisk frosty winter mornings we get in the latter half of the year. It was the inspiration for the founding of a shop that would provide bike hire to people who wanted to get out and explore the natural surrounding area.

Over the years the shop has expanded to meet the swelling number of people who have taken up cycling and is now amongst the largest cycle stores in the UK.

Whitwell offers a comprehensive selection of bikes, clothing, parts and accessories from leading brands such as Specialized, Scott, Altura, Endura, Gore, Thule, Exposure, Lezyne and Cateye, to name but a few. A full list of Rutland Cycling brands can be found here.

Like all of our stores, the Whitwell shop has something to offer cyclists of all abilities. Whether you're looking for a family bike for those pleasant weekend rides, a hybrid bike for those weekday commutes or your next race-ready steed, we have the perfect option for you. No matter what it is you are after, we have the expertise to help you find what you want.

On top of the fantastic range of quality cycling products, we love to contribute to our community and run a very active calendar of rides and events throughout the year. This includes maintenance classes and demo days as well as rides aimed at silver cyclists, Mums and Tots and Breeze Women's rides, in conjunction with British Cycling.

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