Sportful’s story really starts in 1972 when Giordano Cremonese became intrigued by the challenge of a local cross-country ski race taking place near his home and felt that the clothes available at the time were inadequate for such a long race in a cold valley. He set about producing some of his own designs using Acrylic fabrics that were state of the art at the time, and finished the garments with the new ‘Sportful’ logo to highlight the product's design & attention to detail. This new style of clothing received many compliments & enquiries and Giordano realized that there must be a demand for quality clothing designed specifically for the sport. By 1973 Sportful was officially up & running with orders coming in from across the Dolomites for his unique specialist cross-country clothing.
In 1985 with a solid reputation for ski wear, the Sportful brand followed the founding family's sporting passion & began to develop clothing for cycling, using it’s knowledge gained from designing apparel to perform comfortably in changing conditions. The brand was well received and within a few years was being use by possibly the most successful team of all time - Mapei & then later the honour of clothing the Italian National team, Saxo Tinkoff, and most recently the team of former World Champion Peter Sagan, Bora Hansgrohe.
Innovation & design have always been key to Sportful products with their drive to produce the best clothing coming from a love of the sport and mountains. The range now includes gloves, socks,jerseys,jackets,shortsand tights