Rutland Cycling, Whitwell Our flagship cycling store is located on Rutland Water's beautiful North Shore


01780 460 705



Whitwell Leisure Park,
Bull Brigg Lane,
Nr. Oakham,
LE15 8BL

Opening Hours

Monday to Sunday 09:00-17:30



When visiting Whitwell by car there is a Lakeside car park that is charged at a small fee. This is a local authority car park but the fee does help keep the area clean, safe and tidy for all visitors.

Free Click & Collect at this store

Store Information

Bike Shop Whitwell

Our flagship cycling store is located on Rutland Water's beautiful North Shore and is the home of our original cycle hire centre, established in 1981 by our founder Dave Archer.

The store is home to a large workshop staffed by passionate tranined mechanics. Also on site, we have a BikeFit service to help you get the most out of your rides, and an unrivalled cycle hire offering to get you out and peddling about in no time.

Nestling amongst the green fields of rural Rutland and lying on the North Shore of Rutland Water, there are few locations in the UK that can rival its position for both cycling and natural beauty. Rutland Water itself is an artificial lake created in the Gwash valley and is host to a wide range of wildlife, from ospreys to otters, and leisure activities as diverse as climbing and mini-golf. It is certainly a year round attraction for both families and cyclists alike.

The cycle track, that runs around the perimeter of the water, is a fantastic ride in both the sunny afternoons of summer and the brisk frosty winter mornings we get in the latter half of the year. It was the inspiration for the founding of a shop that would provide bike hire to people who wanted to get out and explore the natural surrounding area.

Over the years the shop has expanded to meet the swelling number of people who have taken up cycling and is now amongst the largest cycle stores in the UK.

Whitwell offers a comprehensive selection of bikes, e-bikes, clothing, parts and accessories from leading brands such as Specialized, Scott, Altura, Endura, Gore, Thule, Exposure, Lezyne and Cateye, to name but a few. A full list of Rutland Cycling brands can be found here.

Like all of our stores, the Whitwell shop has something to offer cyclists of all abilities. Whether you're looking for a family bike for those pleasant weekend rides, a hybrid bike for those weekday commutes or your next race-ready steed, we have the perfect option for you. No matter what it is you are after, we have the expertise to help you find what you want.

On top of the fantastic range of quality cycling products, we love to contribute to our community and run a very active calendar of rides and events throughout the year. This includes maintenance classes and demo days as well as rides aimed at silver cyclists, Mums and Tots and Breeze Women's rides, in conjunction with British Cycling.

Cycle hire is available from this store.

Enjoy the idyllic local scenery and fresh air on one of our hire bikes. We have a range of bikes available for all riders including mountain bikes, hybrids, cruisers and all new electric bikes. Plus we have additional items and services to make your day fun, safe and enjoyable for the whole family, including helmet, tag-along, child seat and gel saddle hire.

Electric Bike Centre at Rutland Water.

Our Whitwell store is home to a dedicated electric bike centre. You don’t need to make an appointment; just drop in and see us anytime, we’re near the popular Harbour Café at Whitwell Creek, so why not enjoy a spot of lunch or a coffee whilst you’re here? We pride ourselves on our in-store, friendly team of trained, experienced e-bike specialists and we offer a wide range of services, including sales, hire, part exchange, servicing and repairs, battery testing, replacement batteries, diagnosis and inspection, custom build, wheel building and tyre fitting. For your convenience, we offer a free home delivery service when you order an electric bike online, or you can choose to click & collect your e-bike in store. Read our electric bike buying guide.